The Top Block free essay sample

My mom told me to think of this job as a building block to something better. It’s not my ideal job, but soon, maybe, I can work somewhere else. As I pulled up to the three story, hotel looking building, I couldn’t help but notice the color– gray. A dreary gray, a boring gray. How depressing. Serving food to old people in this gray building was not something that looked or sounded enjoyable. But I wasn’t in a position to decline. I felt like the color of the building. I was slow, and my questions were irritating. I knew I could do better, but for some reason I wasn’t. My mom told me it takes time to learn new things, but I didn’t want to take the time. I wanted to be as good as everyone else working there. I didn’t want to be slow and clumsy. We will write a custom essay sample on The Top Block or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But I guess my mom knew best, because I sped up and I got to know the people I served. They weren’t just old people anymore. They became Mary form the second floor who likes two cups of ice at every meal, so she can take them to her room. And Sy who, when impatient, taps his glass with his fork. And Dottie, who makes her grand entrance ten minutes late to every meal, and is always the last one to leave. I learned their quirks and their personalities, and suddenly, the job wasn’t so terrible. I didn’t notice the gray anymore. And I started to realize that this was the ideal job, and there weren’t anymore building blocks. This job was the building block—the top block. Of course, working in a nursing home has its downsides. Every so often, someone will disappear from the dining room, and their empty chair reminds us of the gray again. But other people take their place and it becomes normal, and the gray again recedes. After seven months of working here, I’m still the same in some ways. I’m still that clumsy server who drops silverware and the occasional plate. But my outlook is different. I try to not notice the gray in life, and when I do, I don’t dwell on it. Because the gray will eventually go away. And why does Mary take the ice up to her room? We’ll its been eight months and I still don’t know.

Hurdle vs. Hurtle

Hurdle vs. Hurtle Hurdle vs. Hurtle Hurdle vs. Hurtle By Maeve Maddox The following quotation is from a site devoted to business English. The blogger is explaining the expression â€Å"to give a heads-up†: â€Å"This is a heads-up† is a very American way of saying, â€Å"I’m telling you this now because xyz item is hurdling in your direction and you’re going to need to do something or get out of the way.† It’s simultaneously a notice and a warning. The presence of the word hurdling in this explanation is a strong indication that the author of this site may have a shaky grasp of the language he’s explaining. The word he’s reaching for is hurtling. Here are some more examples of the misuse of hurdling on the Web: Asteroid hurdling towards earth Hurdling Toward a Lockout Are we hurdling towards oblivion and cataclysmic destruction? Is wealth inequality in America hurdling our nation toward civil unrest? Truck crashes into car, sends it hurdling towards bus stop. In each example, the word should be hurtling. Although both hurdle and hurtle can be used as either verb or noun, in most general contexts, hurdle is usually a noun and hurtle a verb. hurdle A hurdle is a portable rectangular frame that farmers use to set up temporary enclosures. In sports, a hurdle is a barrier to be jumped over by horses or athletes. Hurdle can be used as a verb to mean either â€Å"to build a hurdle,† or â€Å"to jump over an obstacle.† The noun hurdle is frequently used figuratively: Ex-Im Bank Hits Hurdle in New GOP Leadership Xbox Ones Next Hurdle, Developing True  Exclusives Last hurdle before Palmas title Parliament clears final  hurdle towards  EU pesticide blacklist. In these figurative uses, a hurdle is any obstacle. The financial term â€Å"hurdle rate† refers to the minimum rate of return, when applying a discounted cash flow analysis, that an investor requires before committing to an investment. hurtle As an intransitive verb, hurtle means â€Å"to move along rapidly or wildly†: The out-of-control train hurtled along the tracks. Without warning, the rock came hurtling at the campers. Helplessly, I watched the bicycle hurtle past me into traffic. The transitive use of hurtle is not unknown, but in modern usage the word hurl is used more frequently for the meaning â€Å"to throw with force,† as in â€Å"The athlete hurled the shot put 20 yards.† Novelist Louise Penney, on the other hand, describes an arrowhead â€Å"hurtled from a bow.† If you find yourself writing the word hurdling, stop. Unless the context has something to do with jumping over a hurdle, hurtling is your word. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Spelling Test 1Among vs. AmongstTestimony vs. Testimonial

Acquisition of Instagram by Facebook Essay Example | Topics and Well Written Essays - 1500 words

Acquisition of Instagram by Facebook - Essay Example A comprehension of the strategic reasons behind this acquisition is a critical aspect to gauge the long-term motives of the companies. Facebook is a social networking platform that helps to connect with family as well as friends along with facilitating in sharing own views and opinions, sending messages, sharing images and videos and playing games among others. On the other hand, Instagram Inc. founded in 2010, is a free photo sharing application software company. It provides a very beautiful, fast as well as amusing way of sharing photos with the family and friends. The company has become very popular with its photo sharing application but the acquisition of Instagram by Facebook at a valuation of $1 billon is really surprising for the whole industry because since the establishment of Instagram the company has no turnover up to now. It has only 35 million users of the application especially the Apple Smartphone users as well as other Android smartphone users. It is also very surpris ing for all because there are a lot of blog sites that are already accumulated with Facebook, despite this it has acquired such as a small application based company (Gavaghan & Warren, 2013). In this context, it is definitely required to be pointed out that understanding the strategies of the big companies is at times really quite complex. The term strategic management describes the process of analysing decisions as well as actions taken by an organisation in order to create and derive sustainable competitive advantages. Therefore, it is determined that managing the strategy of an organisation effectively as well as efficiently is the essence of organisational growth (The Social Media Guys, 2010). This essay intends to critically discuss the strategic opportunities and threats facing Facebook. Moreover, the different methods of strategic development that can be used by the companies will be identified. Consequently, amid these methods, the appropriate method applicable in case of Fa cebook’s acquisition of Instagram will be evaluated. In addition, with the aid of the TOWS matrix, a critical analysis would be made of the strategic decision taken by Instagram’s management to join forces with Facebook. Strategic Opportunities and Threats Facing Facebook In the global business world, every organisation has to deal with two types of environment i.e. internal environment as well as external environment. In this context, the parameters that will be described comprise the opportunities as well as the threats faced by Facebook by taking concern the external environment (Thompson & et. al., 2005). In the context of strategic opportunities for Facebook, firstly there is a need to highlight the acceptance of the global people of this innovative concept. The audience size of this social networking media and the talents who are associated with this concept is the significant strength as well as opportunity of this organisation for dealing with any hurdle coming from the global competitors. The term strategic opportunity is a broad concept because it is not only defined by the present business scenario simultaneously it also dedicatedly focuses on the sustainability as well as future prospects (Jeffs, 2008). In order to address the varied strategic opportunities, there is a need to determine the core strategic causes behind the acquisition of Instagram by Facebook. Behind this strategy, unquestionably it can be stated that Facebook acquired this company not because of the turnover generated by it but owing to the user acceptance related to the application. Facebook seeks to sustain in the global market through continuously providing innovative

Macroeconomics Essay Example | Topics and Well Written Essays - 2250 words

Macroeconomics - Essay Example c. Inflation Rate (Current CPI - Last Year's CPI) / Last Year's CPI = ($95-$70)/$70 * 100% = 35.71% CRITICAL THINKING 1. c. I believe that the jobless recovery is most probably brought about by the weak confidence of the business sector on the economic recovery. They are hesitant of hiring new workers that they cannot sustain in the long run. In order to remedy this situation, they engaged in maximizing the production efficiency of individual workers to match the expected level of production. PROBLEM SOLVING 6. In the short run, prices and quantity supplied are stable. So, if demand changes, these factors will be unresponsive. It will just create an entirely different equilibrium. 10. a. Point B b. Improvements in technology and improvements in labor productivity c. Higher demand d. After the increase in aggregate supply, real GDP is greater than potential GDP. e. Increase in aggregate demand which is due to higher consumer expenditure, government expenditure, and investments will equate potential GDP with real GDP. PROBLEM SOLVING 10. a. Potential GDP will increase because of the higher labor force. b. Employment will be increase especially if all these immigrants secure new job opportunities. c. Real wage will go down because of the larger labor pool competing for jobs. CRITICAL THINKING 2. Memo Writing TO: MR PRESIDENT FROM: Student DATE: 7 SEPTEMBER 2007 TOPIC: INCREASING POTENTIAL GDP This is in response to your regarding the economic efforts which can increase the country's potential GDP. The following programs are recommended: 1. Training and development programs which can enhance the efficiency of human resource; 2. Higher wages that can motivate employees to work better; 3. Spending on research and development to improve...They are hesitant of hiring new workers that they cannot sustain in the long run. In order to remedy this situation, they engaged in maximizing the production efficiency of individual workers to match the expected level of production. b. China's GDP is growing because of capital increases in labor as well as other factors such as strong inflow of foreign investments. The effects of these factors can be separated by finding their individual dollar contribution. c. It should be noted that China has a higher population than the United States. However, it is forecasted that with the rapid increase in real GDP, the per capita real GDP will equal in the two countries in the mid-2040s. 2. I think baseball trading cards will be able to take the function of money in the economy. First, it is readily available to everyone, meaning everybody has an access to it as compared to tractor parts and impressionist paintings. As for store of value, it does not become stale like a loaf of bread. 8. Open market purchases operate in the economy by contracting demand causing a leftward shift in aggregate demand. This in turn, will lower the price level and GDP. This move decreases inflation in the long run while GDP is stabilized. b.

Labor and employment issues in the hospitality industry in San Research Paper

Labor and employment issues in the hospitality industry in San Francisco - Research Paper Example The Patient Protection and Affordable Care Act requires hospitality employers to provide heath care coverage for its full-time employees. The Act provides that employers with more than 50 full-time employees or full-time equivalents must provide heath care coverage for its employees. Such an employer will be subject to tax if one or more of its enrolls for cover through a state exchange and qualifies for a premium tax credit or a subsidy because the employer does not provide minimum cover or provides cover that does not meet minimum value or is inappropriate. The tax for the employer, in this case, ranges from $2000 to $3000 for every employee who is not covered. Hospitality employers with more than 50 employees must, therefore, provide minimum essential coverage in order to avoid these taxes. The tax liability can adversely affect the operations. In order to ensure that employees have the appropriate cover, it is essential for the employer to determine if it's employees are full-time employees. The Act provides that a full-time employee must work for at least 30 hours a week and should have worked at least 130 hours in the preceding month. This implies that both hourly and non-hourly employees qualify as full-time employees if they meet the criterion. Additionally, the IRS provides the use of the look back or stability period. Under this method, an employer will need to look back at a period of three to 12 months and if the employee worked an average of 30 hours per week then the employee qualifies as a full-time employee.

Michael Kors vs Guccio Gucci

Michael Kors vs Guccio Gucci American vs. Foreign Designer Michael Korsvs. Guccio Gucci Showroom Headquarters: Showroom Headquarters: 11 W 42nd St. New York, NY 10018 Via Mecenate, 79, 20138 Milano, Italy Written by: Irene Vastardis Table of Contents: Their Importance 4 Michael Kors Importance . 4 Guccis Importance 4 Background of Designers .. 5 Michael Kors Early Life 5 Launching His Career 5 His Accomplishments .6 Guccio Guccis Early Life ..6 Launching His Career . 7 The Aftermath .. 8 Market Segments .8 Michael Kors Target Market .8 Guccis Target Market .8 Their Unique Designs. 10 Michael Kors Designs ..10 Guccis Designs .11 Promoting Their Products ..13 Michael Kors Licensing Products ..13 Michael Kors Advertising Methods 14 Guccis Advertising Methods ..14 Similarities and Differences 15 Michael Kors and Guccis Similarities .. 15 Michael Kors and Guccis Differences .. 16 Appendix 17 References .19 Their Importance: Michael Kors Importance: Michael Kors is one of the last American Designers that has not looked overseas for style inspiration. He often asks himself first, Where is she wearing that? before designing a garment (Michael Kors Strategic Marketing Plan, 2014). His main focus is on wearable pieces that is still considered luxury yet affordable. He maintains a huge public relation being on Project Runway for so many years and his ad campaigns are as slick as those of high-end brands such as Prada. I believe he is an important designer because of how unique he is. He makes women feel as though they can be beautiful, elegant, and sexy without spending thousands of dollars. He allows women to afford luxury items without the need of going all out. Most importantly, what he designs, can either be worn casually or professionally. I love that because it can be worn absolutely anywhere. A consumer who would buy Michael Kors products could never be too overdressed or underdressed going out somewhere, whether it be a date, a business meeting, or a night out with the girls. Michael Kors is also a huge philanthropist and truly cares about everyone. He believes in the right for every woman and man to feel high-class, important, beautiful, and sexy despite anyones personal income. Guccis Importance: Guccio Gucci is important because his brand lives on for almost a century and is more popular than ever. Gucci has always said the difference between style and fashion is quality (Global Branding Gucci, 2013). His compassion for the business allowed it to grow into a success. He started his company at the age of 40 after he was inspired with luggage bags working as an elevator attendant. He has created unique designs that have been featured in the New Yorks Museum of Modern Art. He is a legend in the eyes of so many amazing designers. His children were able to take over the business and keep it alive. His children had a huge responsibility to take over his fathers business they were able to make it grow into the empire it is today. I can understand how his children felt and how difficult it was because me and my siblings look after my fathers business. It could easily be destroyed in minutes if you dont have the proper guidance. Thats what makes Gucci so special. It was never lost, b ecause his children kept the business alive and more booming than ever. Guccis slogan is quality is remembered long after the price is forgotten (Global Branding Gucci, 2013). Guccio Guccis legacy will always be remembered and live on because he will never be forgotten as one of the greatest luxury Italian designers of all time. Background of Designers: Michael Kors Early life: Michael Kors started off early in the fashion world. Being only a toddler in Long Island, New York, he started to model appearing on Lucky Charms cereal and toilet paper ads. He was born August 9, 1959, being the same day as my grandmothers birthday, he was also a baby boomer (Michael Kors, 2016). He was lucky to be born in an era filled with more privileges after the end of World War II. He was in love with shopping and collected all of the monthly Vogue magazines to keep up with the latest trends. He went to the Fashion Institute of Technology, but dropped out after only two semesters. After he dropped out, he started designing clothes for small Manhattan boutiques at the age of 19 (Michael Kors, 2016). Something in which I can relate to because it is exactly what I am doing now as a job, only, Im still in school. Launching His Career: When his mother remarried businessman Bill Kors, she allowed Michael to design her wedding dress. In 1978, Kors worked for Lothars, a French boutique, where he discovered his first idea to design his own fashion collection (Studenetske, n.d.). Michael Kors Womans Collection was first launched in 1981 (Michael Kors, 2016). He convinced Anna Wintour, editor of New York magazine at the time, to take a look at his collection. He later picked up designers such as Barbara Walters and earned awards for his designs. Michael Kors business was not always successful though because his company ended up going bankrupt in 1990 (Know Your Fashion Designers: 10 Facts About Michael Kors, 2011). He then launched KORS Michael Kors for a lower price line for a younger audience. In 1997, he maintained a job as the creative director of Celine, a French fashion house, and remained in that position for six years (Know Your Fashion Designers: 10 Facts About Michael Kors, 2011). He continued being the creativ e director and expanding his brand, coming out with menswear, accessories and perfumes. His Accomplishments: He then became a judge on Project Runway in 2004 and retired from it in 2012. He won multiple awards including CFDA Womens Fashion Designer of the Year (1999), the CFDA Mens Fashion Designer of the Year (2003), the ACE Accessory Designer of the Year (2006), and the CFDA Lifetime Achievement Award (2010) (Studenetske, n.d.). In August of 2011, after gay marriage became legal in New York, he married his partner, Lance LaPere, at 57 years old, who is now the vice president of Michael Kors Womens Design. Guccio Guccis Early Life: Guccio Gucci founded Gucci in 1921 in Florence, Italy, when he was 40 years old (Global Branding Gucci, 2013). He had four sons that had joined the firm. He was an Italian businessman and fashion designer as well as the founder of the fashion house of Gucci. His wifes name is Aida Calvelli and had six children. As a teenager, Guccio Gucci was a lift boy at the Savoy Hotel in London (Family Fued: The Guccis, 2015). He was inspired by the elegant upper class guests and inspires luggage companies such as HJ Cave Sons, he returned to Florence making travel bags and accessories. In the 1920s, he started out selling leather bags to horsemen. He progressed to making luxury luggage. In 1921, he founded the House of Gucci in Florence as a small family-owned leather saddlery shop (Family Fued: The Guccis, 2015). The business picked up because of the immense profit and new luxuries coming out in the roaring 20s. Launching His Career: In 1938, Gucci opened his first shop on the Via Condotti in Rome, specializing in leather goods (History and Background of Gucci, n.d.). He luckily built a reputation for quality, hireling skilled craftsmen to work in his shop. This was the basis and the foundation of how the house of Gucci was founded. In the 1930s, Gucci became inspired by horseracing. This was a favorite pastime during the 30s (History and Background of Gucci, n.d.). Therefore, he started designing the hardware for his leather goods to resemble horse bits and stirrups. In 1932, he created the GUCCI Loafer Shoe with a gilded horse bit. They are only footwear on display in the New Yorks museum of modern art. In 1947, Gucci introduced The Bamboo Bag, the first iconic bag. It was a saddle bag that featured bamboo handles and the ultimate classic. During the 1950s, the trademark red striped webbing was introduced (Gucci Guide Information, n.d.). It was taken from the original form place on a saddle girth. This became a n emblem much like the leather moccasin with the leather bit (Gucci Guide Information, n.d.). This is famously known worldwide. Its unique creation made it possible for everyone to fall in love, including myself, with his new collection. His creation included products such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle. In 1951, Gucci opened his store in Milan and two years, the company expanded overseas with the Manhattan store. The Aftermath: After Guccis death in 1953, his son Aldo, along with his brothers, took over and helped promote the company internationally (Family Fued: The Guccis, 2015). They were opening open boutiques in the most favored fashion markets such as London, Paris, and New York. The 1960s brought increased fame to the Gucci empire and this was when Gucci was booming. Every Hollywood star was wardrobe in Gucci. Grace Kelly, Peter Sellers, and Audrey Hepburn made the name Gucci synonymous with chic (History and Background of Gucci, n.d.) Although there was success in the business, the family took some downfalls. Brother Maritssio Gucci, took the business over from his founding brother who in turn sold it to an Arab concern in the 1980s. In the early 90s, Guccis image was tarnished when knockoffs appeared everywhere. In order to restore the companys luxury image, the company appointed American Designer Tom Ford as the artistic director in 1994 and kept the position until 2005. As of 2016, Alessandro Mic hele took over the reigns as creative director from Frida Gianninis position. He incorporates a lot of Greek mythology in his designs. Since then, it has become a popular name we all know and love today. Market Segments: Michael Korss Target Market: Michael Kors target market is for womens leather goods and accessories while it showcases fewer items in clothing. They have obtained 521 stores globally (Michael Kors Strategic Marketing Plan, 2014). They first started off selling in high-end department stores such a as Bergdorf Goodman and Saks Fifth Avenue. However, 82% of their demographic are females and 36% of the demographic are aged between 26-35 (Michael Kors Strategic Marketing Plan, 2014). Their social status is for the middle class and a lifestyle that is already established. Those who have an adequately paying job and money to spend. Because it is more attainable prices, the result of their audience is younger because it is affordable, although older women shop his collection as well. Personally, I love the fact that its affordable and own many different pieces from his bags, to wallets, shoes, and phone cases. The lifestyle is young, fashionable, and to be in-style. Guccis Target Market: Gucci focuses on middle and high class income. Their market is more of a higher social status, whether its a marries couple sharing joint income or a bachelor/bachelorette with a well-paying occupation. Their target age group is 26-40 years old although some do manage to purchase the Gucci brand in their early 20s (Gucci Guilty Advertising Marketing Campaign, 2015). Their lifestyle is most typically for the wealthy, independent New York business woman/man. Personally owning some of Guccis products such as their bags, shoes, belts, and even luggage, gives me a sense of importance. It gives me a sense of feeling like I am with those who are fashion forward and I have what they have in the introductory stages. Their target markets personality is for those who have a personality of excitement. Competence and sophistication and embrace it through this Italian brand. Those who want to reach the status quo, are fashion conscious, and are socialites (Gucci Guilty Advertising Marketing Camp aign, 2015). Their look goes for the woman to look bold, sexy, glamourous, trendy, classy and confident. Knowing I can afford and appreciate the brand as much as I do, gives me the feeling of being that so-called fashionista and having good taste for what I buy. Their Unique Designs: Michael Kors Designs: All of the Michael Kors handbags are made in China and manufactures by Sitoy Group Holdings LTD (Michael Kors Strategic Marketing Plan, 2014). Michael Kors has discovered his niche in the industry with creating a combination of casual, street wear, athletics wear, and evening wear. He has made it so that it can appeal to almost everyone. Instead of other designers who focus solely on evening and business wear, Michael Kors took his collection in a different direction. He mostly uses leather as his best fabric to create these wonderful handbags in his Michael Kors Studio and Michael Michael Kors collections. Michael Kors is best known for his repeated logo on all of his accessories. He designs his bags with honeycomb MK logo print (See Figure 1-1). The known leather handbag with the pebbled leather satchel has been a staple in his designs (See Figure 1-2). Even Michele Obama popularized Michael Kors even more wearing his black shift dress in his Spring 2009 collected as her first portrait as first lady (See Figure 1-3). Even his other collection, Michael Micha el Kors has a similar saffiano leather design as his original collection, Michael Kors (See Figure 1-4). Figure 1-1 Figure 1-2 Figure 1-3 Figure 1-4 Guccis Designs: All the merchandise for Gucci is made in Italy. Gucci is best known of course for their leather goods. Now however, they have a line of perfumes, cosmetics, shoes, and eyeglasses, belts, luggage, jewelry, watches, and bags. They now have over 380 directly operated stores worldwide (Global Branding Gucci, 2013). Ready to wear the flora was a scarf which was called a Flouard created for Grace Kelly in 1966, was created for the Monaco princess (See Figure 2-1). The pattern was completely made out of silk and is still being used today in a variety of colors. Jackie Kennedy helped by being photographed with the Gucci shoulder strap which became known as the Jackie O Bag (Global Branding Gucci, 2013). Audrey Hepburn was the woman who helped brand Gucci to become successful (See Figure 2-2). They crafted durable woven canvas and a leather trim to make the luxurious symbol of the original GG pattern. The horse bit/icon design, which is one of my favorites, was seen on handbags, leather goods , and clothing, but was first introduced in 1953 on a pair of loafers (See Figure 2-3). I love the loafer look because I believe it is a staple for every man. The sophistication and class that shoe brings as they walk into work speaks volumes. The fashion conscious man can see that it is simply a must have in their closet. The Bamboo top handle was released in 1947 (See Figure 2-4). It was re-released in 2000, making it more modern and refined. The bag is now composed of 140 separate pieces made in Gucci Florentine workshops. Figure 2-1 Figure 2-2 Figure 2-3 Figure 2-4 Promoting Their Products: Michael Kors Licensing Products: Michael Kors has a lot of licensed products that he advertises through different companies. He has licensed watches and jewelry that has been licensed exclusively to Fossil. His watches came out in 2004 and his jewelry came out in 2010 (Michael Kors Strategic Marketing Plan, 2014). They are both sold in Michael Kors retail stores, wholesale customers, and select watch retailers. The watches sell from anywhere to $150 to $500. The jewelry includes bracelets, necklaces, rings, and earrings and sells between $45 and $375 (Michael Kors Strategic Marketing Plan, 2014). I personally love his jewelry, especially the watches. His watches are timeless and gives a sense of pure luxury as you put it on. The encrusted crystals and gold face and band truly gives it its endless look. He also has licensed eye wear that is exclusive to Marchon ever since January in 2004. The collection is focused on status eye wear (Michael Kors Strategic Marketing Plan, 2014). He sells them in Michael Kors retail s tores, wholesale customers, select sunglass retailers, and prescription eye wear providers. The retail price is from anywhere in between $85 to $285. He works with Estee Lauder with his fragrance and beauty ever since May of 2003. In 2013, his tag line was Sporty Sexy Glam, which is still continuing to be their standard of set style (Michael Kors Strategic Marketing Plan, 2014). They are sold in retail stores, wholesale customers, and select fragrance retailers. The price range is typically around $20 to $115. His handbags and small leather goods range from $500 to $6,000, while his footwear is anywhere from $500 to $1,300. His womens apparel, which is his smallest category, ranges from $400 to $4,000 (Michael Kors Strategic Marketing Plan, 2014). Michael Kors Advertising Methods: The way Kors advertises is through his ads always about boarding a private jet or hanging around on a yacht in the French Riviera. His ads are usually in magazines such as Vogue, Harpers Bazaar, and Vanity Fair(Michael Kors Strategic Marketing Plan, 2014). They promote in these magazines for the fashion-conscious women out there to create their own personal style. He advertises in these magazines because of the similar interest medium to attract the magazine and the customer target market. The luxury at an attainable price is the strength of the brand. He also sells his products at department stores such as Bloomingdales, Nordstrom, Macys, Lord Taylors, Neiman Marcus, Saks Fifth Avenue, and many others. North America is the largest Michael Kors geographical market but is also expanding in Europe and Asia (Segmenting and Targeting Market, 1970). For those who may not be able to reach the store, a consumer may always purchase them on his website. Guccis Advertising Methods: The attitude towards Guccis advertisements is the sense of defiance of a young and social demographic. Women see it as a sense of elegance and beauty and men see it as a cool brand. Gucci advertises in magazines such as GQ, Vogue, Mens Health, Cosmopolitan, Esquire, Glamour, and many others (Gucci Guilty Advertising Marketing Campaign, 2015). They advertise big on Facebook and Twitter as well as other social media sites. They even have their own geo-filters on Snapchat that can be activated while stepping into any Gucci boutique. Their retailer engineers are Amazon, Selfridges, and Harrods. They have public transportation billboard advertisements and digital advertisements too. There is also TV commercial advertising for the brand. I typically always see commercials based around their perfumes, especially the most popular Gucci Guilty. They always having an aesthetically pleasing actor and actress using sensory marketing to attract their customers. Consumers can buy Gucci products a cross the globe including the United States, Europe, Asia, Australia, Hong Kong, Japan, Singapore, and Switzerland (Gucci Guilty Advertising Marketing Campaign, 2015). Gucci products are sold at any Gucci retail stores and other department stores such as Macys, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdales, and many others. If consumers are unable to reach the store, they are always able to order off the Gucci website and get the merchandise delivered to their home with more convenience. Similarities and Differences: Michael Kors and Guccis Similarities: Some similarities these two designers have is their niche in luxury leather handbags. They both started off selling leather goods and expanded their realm into making apparel, cosmetics, eyewear, shows, and fragrances. Their logo is both the first and last initial of their names. They both create an elegant and chic look to their brand and are intended for the business working man/woman. Neither of them had a college degree but both started on their own because of their true love for luxury goods. Their way of marketing is through retail stores, department stores, and online. They advertise through social media and magazines as well. Michael Kors and Guccis Differences: One main difference about Gucci and Michael Kors is the price range of their products. Gucci sells handbags anywhere from $395 to $29,000, while Michael Kors sells them anywhere from $98 to $3,000. All of Guccis products are made in Italy while Michael Kors is typically made in China or Vietnam. Michael Kors gets his inspiration from American designs while Gucci was inspired through his daily pastime in Italy. Gucci then created more designs through watching the trends of fashion around the world. Guccio Gucci was inspired through fashion by being an elevator assistant. He started designing by the age of 40 with his niche being leather because he loved watching horseracing. Michael Kors knew he wanted to be a designer from a young age. He started modeling by the age of 9 and worked his way to design his own womens collection by the age of 21. Michael Kors is a younger demographic and aims more towards a comfortable lifestyle Guccis demographic is a little bit more sophisticated and h as more of a lavished lifestyle. Either way, I am in love with both of these brands. They are the majority of my wardrobe and my accessories that are very well known designers. I love how they can be so different and similar at the same time. Michael Kors is known for bringing in a younger demographic, while also bringing and older demographic as well, but for Gucci to also lure in those who are younger with his timeless designs shows just how brilliant they truly are. Appendix Alas, M. and Piggott, M. (1966). Flora Pattern [Picture]. Retrieved by http://www.dailymail.co.uk/femail/article-2267265/Charlotte-Casiraghi-poses-new-Gucci-campaign-wearing-iconic-Flora-scarf-grandmother-Grace-Kelly-Sixties.html Daly, D. (2010). Jackie O [Picture]. Retrieved by https://www.youtube.com/watch?v=6v4YNGDlRNM. Elizabeth, L. (2015). The Honeycomb Print [Picture]. Retrieved by https://workinglook.com/2015/09/23/how-to-find-the-real-markdowns-at-michael-kors-outlets/ Hill, M. (n.d.) Gucci Logo [Picture]. Retrieved by https://clipartfest.com/download/8d406f591e87e0e8b1209d2a12c990e5e8ba246f.html Gucci. (2016). Bamboo Classic Leather Top Handle [Picture]. Retrieved by https://www.gucci.com/int/en/pr/women/handbags/womens-top-handles/bamboo-classic-leather-top-handle-p-409398ARU0N1000 Gucci. (2016). Floras Scarf [Picture]. Retreived by https://www.gucci.com/us/en/pr/women/womens-accessories/womens-silks-scarves/womens-scarves/flora-silk-printed-scarf-p-0227963G0019000 Gucci. (2016). Leather Horsebit Loafers [Picture]. Retrieved by https://www.gucci.com/us/en/pr/women/womens-shoes/womens-moccasins-loafers/leather-horsebit-loafers-p-460118C9D001000 Kors, M. (2017). Jet Set Travel Saffiano Leather Small Tote [Picture]. Retrieved by https://www.michaelkors.com/product/jet-set-travel-saffiano-leather-small-tote/_/R-US_30H1GTVT1L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftSIh-BKxs9noCY5-55lUAxyheRXGOyvVi9Y1tiDVVCoaArHL8P8HAQ Kors, M. (2017). Mercer Large Leather Satchel [Picture]. Retrieved by https://www.michaelkors.com/product/mercer-large-leather-satchel/_/R-US_30H6GM9S3L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftdtKvzSB8yl8y5KQRn60S96H_Qei7qhgtxy0fLik6mMaAuSU8P8HAQ Kors, M. (2009). Michele Obama in MK Dress [Picture]. Retrieved by https://www.emaze.com/@AIRRCOWW/MICHAEL-KORS N. A. (2015) Michael Kors [Picture]. Retrieved by http://icecreamconvos.com/rumor-control-michael-kors-doesnt-like-black-people/ N. A. (2015) Guccio Gucci [Picture]. Retrieved by http://www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/ Naziera, S. (n.d.) MK Logo In Gold [Picture]. Retrieved by https://www.pinterest.com/pin/447123069226714946/ References Family Fued: The Guccis. (2015, June 15). Retrieved March 28, 2017, from Today I Found Out: http://www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/ Global Branding Gucci. (2013, August 01). Retrieved March 27, 2017, from LinkedIn Slideshare: http://www.slideshare.net/sujasrait/global-branding-gucci Gucci Guide Information. (n.d.). Retrieved March 27, 2017, from Gucci Guide Information: https://www.yoogiscloset.com/gucci/guide Gucci Guilty Advertising Marketing Campaign. (2015, April 29). Retrieved March 27, 2017, from LinkedIn Slideshare: https://www.slideshare.net/TomPheby/gucci-guilty-advertising-marketing-campaign History and Background of Gucci. (n.d.). Retrieved March 27, 2016, from Discount Perfume: http://www.fragrancex.com/products/_bid_gucci-am-cid_perfume-am-lid_g__brand_history.html Know Your Fashion Designers: 10 Facts About Michael Kors. (2011, April 21). Retrieved March 27, 2017, from College Fashion: http://www.collegefashion.net/news/know-your-fashion-designers-10-facts-about-michael-kors/ Marketing Plan of Gucci. (2016, March 18). Retrieved March 27, 2017, from Marketing Dawn: http://marketingdawn.com/marketing-plan-of-gucci/ Michael Kors. (2016, February 04). Retrieved March 27, 2017, from Biography.com: http://www.biography.com/people/michael-kors-594228#early-life Michael Kors Strategic Marketing Plan. (2014, March 06). Retrieved March 27, 2017, from LinkedIn Slideshare: https://www.slideshare.net/jplopan/michael-kors-strategic-marketing-plan Segmenting and Targeting Market. (1970, January 01). 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Willy Loman as Tragic Hero in Arthur Millers Death of a Salesman :: Death Salesman essays

Willy Loman as Tragic Hero in Arthur Miller's Death of a Salesman    The business world of today isn't all `peaches and cream'. The harsh reality of the business world is people are mostly interested in one thing, money. This reoccurring trait we have seen has plagued the business world for a millennia. As seen in the play Death of a Salesman, Willy Loman, the main-character, falls victim to this evil trait. Willy always a hard-worker was fired for his lack of profit for the company he worked for. The injustices dealt to people everyday in the business world can be seen through the experiences of Willy Loman. The business world has no room for compassion, specifically for the individual. Most companies cut loose those members of their community whom hurt their profits however what about those who do neither? Howard, the boss of Willy, fires Willy on the basis that he isn't being productive. Willy having worked for the company 34 years had gone from making a salary to working for commission. This slump of Willy's is due to the exhaustion of his job on the road. At the age of 63 Willy would have to get up at 3 in the morning, and drive hundreds of miles to places such as Florida from his home in Manhattan to try to make a sale. However, more often then not he wouldn't make one. Howard knew that the road job for Willy was very tiring as shown when he put Willy on commission. However, when Willy went in to see Howard about getting a desk job, Willy was met with disrespect and greed. Howard's explanation to his reason is .".. you gotta admit, business is business." (Act II 60) This quote shows clearly that because Willy wasn't producing anything he was of no worth to the company. However, we know that Howard has the means by which to employee Willy through his references such has having a maid and his recent purchase of the tape recorder. Howard's greed leads him to ignore the fact that Willy has worked for this company for 34 years and has never asked for a favor before. Thus the individual, Willy, was shown no compassion because of Howard's greed and was fired because of it.